Thursday, 17 August 2017

6 Job Interview Questions You’re Probably Forgetting to Ask

It's crucial to ask questions during job interviews.

If you shrug and tell the hiring manager that you don't have any questions at the end of your conversation, they're bound to think that you're just not that interested.

That being said, you can't just throw out any random query that floats to the top of your mind.

It's important to ask thoughtful questions that get at important points and demonstrate you're a viable candidate.

Here are six smart questions you don't want to forget to ask during interviews:

1. 'Why is this position available?'

The job interview isn't just about impressing hiring managers and coming across as competent and enthusiastic.

You've also got to vet the opportunity and the organization that you're considering. This question will help you figure out if things are truly going well at the organization.

"It's helpful to know if the last person quit, if the business is growing, or if there's some other driver at play," Angela Copeland, career coach at Copeland Coaching, tells Business Insider.

Read more: The 13 most common résumé mistakes

2. 'What makes people stay at this company?'

April Boykin-Huchko, HR manager at marketing firm Affect, tells Business Insider that it's always a good idea to get a sense of the company's culture.

In this day and age, most organizations advertise their values and their company culture online. So, rather than directly asking about culture and values, try to figure out how exactly the company's environment impacts employees.

3. 'If hired, what are the three most important things you'd like me to accomplish in the first six to 12 months at the company?'

"Think of every open position as a problem or pain point the company is hoping to solve with the right hire," Amanda Augustine, a career advice expert for TopResume, tells Business Insider. "The more you know about the hiring manager's expectations and metrics for success, the easier it will be for you to tailor the conversation to demonstrate your fit for the role."

Read more: Everything you should do in the minutes, hours, days, and weeks following a job interview

4. 'What will make someone successful in the role?'

Copeland recommends asking this question to make sure you're "hitting the mark" when it comes to the hiring manager's goals for the role.

5. 'Is there anything I've said that makes you doubt I would be a great fit for this position?'

"If you can find the courage to put your interviewer on the spot, it can help you get a quick read on the situation, provide you with valuable feedback on your candidacy, and give you the opportunity to address any objections the hiring manager may have while you still have that person's full attention," Augustine says.

Read more: 16 interview mistakes people think will cost them the job — but won't

6. 'What is your timeline for making a decision? May I call or email you to follow up on my candidacy?'

Don't bungle the follow-up.

"This question is a must, yet many career-savvy job candidates forget to ask it at the end of the interview," Augustine says. "Never leave an interview without finding out the company's timeline for making a decision and determining when and how you should follow up afterwards about your candidacy."

Tuesday, 15 August 2017

平台/人流/消費/變現

迷你K被認為是繼共享單車之後另一投資風口,幾間主要發展商號都找到不少投資熱錢進來,到底它生意如何運作?有得做嗎?

它的流行之道,基本上大家都可理解了,如主要設在商場,賺消費人的零碎時間錢,幾十元(人民幣,下同)唱半個鐘,等食飯、等開場前的娛樂。調查指出,消費的主要為女性,或者情侶和親子人士進去玩。比起飲杯咖啡其實還要化算。

生意經而言,一台這樣的K箱,兩個電話亭大小,安裝一個大約二萬元成本,加每月的打理開支,初始投入大約五至六萬元,以平均一天三百至五百元收入而言,三個月至半年回本。現在全國有幾萬部在運營,每日仍有大數量增長。

但要吸引投資者,一定要talk great,這顯然不能單純說是個迷你K場那麼簡單,最貼近投資界說法,是一個「輕娛樂O2O綜合消費解決方案」!(唱個K 啫,吹到咁大?)

引資的黃金定律:平台/人流/消費/變現。在中國,只要搭出一個多人用的平台,像共享單車,就算未能即時有賺錢模式,但起碼有了人流,就有故事可講。而迷你K要講的,就是它不是一個封閉的box,而是一個可互聯,兼且買到更多其他娛樂服務或產品的實體加綫上平台結合。

你除了在裏面唱歌,也同時在社交,可播給朋友聽,或自為紀念。Box當中可插入各樣廣告,又或者同時推售別的娛樂配套產品,如綫上專輯、粉絲禮物、音樂會或電影戲票等。就是說,人們不是光走進去過下唱歌癮,而是解決一應日常的娛樂選擇。它的屬性,和傳統大型K場定位不一樣,兩者不構成搶生意的問題。但傳統大K場這幾年確有式微現象,但跟迷你K的出現無大關係。

Sunday, 13 August 2017

18 Behaviors of Emotionally Intelligent People

1. You have a robust emotional vocabulary
All people experience emotions, but it is a select few who can accurately identify them as they occur. Our research shows that only 36 percent of people can do this, which is problematic because unlabeled emotions often go misunderstood, which leads to irrational choices and counterproductive actions.

People with high EQs master their emotions because they understand them, and they use an extensive vocabulary of feelings to do so. While many people might describe themselves as simply feeling "bad," emotionally intelligent people can pinpoint whether they feel "irritable," "frustrated," "downtrodden," or "anxious." The more specific your word choice, the better insight you have into exactly how you are feeling, what caused it, and what you should do about it.

2. You're curious about people
It doesn't matter if they're introverted or extroverted, emotionally intelligent people are curious about everyone around them. This curiosity is the product of empathy, one of the most significant gateways to a high EQ. The more you care about other people and what they're going through, the more curiosity you're going to have about them.

3. You embrace change
Emotionally intelligent people are flexible and are constantly adapting. They know that fear of change is paralyzing and a major threat to their success and happiness. They look for change that is lurking just around the corner, and they form a plan of action should these changes occur.

4. You know your strengths and weaknesses
Emotionally intelligent people don't just understand emotions; they know what they're good at and what they're terrible at. They also know who pushes their buttons and the environments (both situations and people) that enable them to succeed. Having a high EQ means you know your strengths and how to lean into and use them to your full advantage while keeping your weaknesses from holding you back.

5. You're a good judge of character
Much of emotional intelligence comes down to social awareness; the ability to read other people, know what they're about, and understand what they're going through. Over time, this skill makes you an exceptional judge of character. People are no mystery to you. You know what they're all about and understand their motivations, even those that lie hidden beneath the surface.

Inc.com: Why You Need Emotional Intelligence to Succeed

6. You are difficult to offend
If you have a firm grasp of who you are, it's difficult for someone to say or do something that gets your goat. Emotionally intelligent people are self-confident and open-minded, which creates a pretty thick skin. You may even poke fun at yourself or let other people make jokes about you because you are able to mentally draw the line between humor and degradation.

7. You know how to say no (to yourself and others)
Emotional intelligence means knowing how to exert self-control. You delay gratification and avoid impulsive action. Research conducted at the University of California, San Francisco, shows that the more difficulty that you have saying no, the more likely you are to experience stress, burnout, and even depression. Saying no is a major self-control challenge for many people, but "No" is a powerful word that you should unafraid to wield. When it's time to say no, emotionally intelligent people avoid phrases such as "I don't think I can" or "I'm not certain." Saying no to a new commitment honors your existing commitments and gives you the opportunity to successfully fulfill them.

8. You let go of mistakes
Emotionally intelligent people distance themselves from their mistakes, but do so without forgetting them. By keeping their mistakes at a safe distance, yet still handy enough to refer to, they are able to adapt and adjust for future success. It takes refined self-awareness to walk this tightrope between dwelling and remembering. Dwelling too long on your mistakes makes you anxious and gun shy, while forgetting about them completely makes you bound to repeat them. The key to balance lies in your ability to transform failures into nuggets of improvement. This creates the tendency to get right back up every time you fall down.

9. You give and expect nothing in return
When someone gives you something spontaneously, without expecting anything in return, this leaves a powerful impression. For example, you might have an interesting conversation with someone about a book, and when you see them again a month later, you show up with the book in hand. Emotionally intelligent people build strong relationships because they are constantly thinking about others.

10. You don't hold grudges
The negative emotions that come with holding onto a grudge are actually a stress response. Just thinking about the event sends your body into fight-or-flight mode, a survival mechanism that forces you to stand up and fight or run for the hills when faced with a threat. When the threat is imminent, this reaction is essential to your survival, but when the threat is ancient history, holding onto that stress wreaks havoc on your body and can have devastating health consequences over time. In fact, researchers at Emory University have shown that holding onto stress contributes to high blood pressure and heart disease. Holding onto a grudge means you're holding onto stress, and emotionally intelligent people know to avoid this at all costs. Letting go of a grudge not only makes you feel better now but can also improve your health.

Inc.com: Why You Should Hire for Emotional Intelligence

11. You neutralize toxic people
Dealing with difficult people is frustrating and exhausting for most. But high-EQ individuals control their interactions with toxic people by keeping their feelings in check. When they need to confront a toxic person, they approach the situation rationally. They identify their own emotions and don't allow anger or frustration to fuel the chaos. They also consider the difficult person's standpoint and are able to find solutions and common ground. Even when things completely derail, emotionally intelligent people are able to take the toxic person with a grain of salt to avoid letting him or her bring them down.

12. You don't seek perfection
Emotionally intelligent people won't set perfection as their target because they know that it doesn't exist. Human beings, by our very nature, are fallible. When perfection is your goal, you're always left with a nagging sense of failure that makes you want to give up or reduce your effort. You end up spending time lamenting what you failed to accomplish and should have done differently instead of moving forward, excited about what you've achieved and what you will accomplish in the future.

13. You appreciate what you have
Taking time to contemplate what you're grateful for isn't merely the right thing to do; it also improves your mood by reducing the stress hormone cortisol (in some cases by 23 percent). Research conducted at the University of California, Davis, found that people who work daily to cultivate an attitude of gratitude experience improved mood, energy, and physical well-being. It's likely that lower levels of cortisol play a major role in this.

14. You disconnect
Taking regular time off the grid is a sign of a high EQ because it helps you to keep your stress under control and to live in the moment. When you make yourself available to your work 24/7, you expose yourself to a constant barrage of stressors. Forcing yourself offline and even–gulp!–turning off your phone gives your body and mind a break. Studies have shown that something as simple as an email break can lower stress levels. Technology enables constant communication and the expectation that you should be available 24/7. It is extremely difficult to enjoy a stress-free moment outside of work when an email with the power to bring your thinking (read: stressing) back to work can drop onto your phone at any moment.

15. You limit your caffeine intake
Drinking excessive amounts of caffeine triggers the release of adrenaline, which is the primary source of a fight-or-flight response. The fight-or-flight mechanism sidesteps rational thinking in favor of a faster response to ensure survival. This is great when a bear is chasing you, but not so great when you're responding to a curt email. When caffeine puts your brain and body into this hyper-aroused state of stress, your emotions overrun your behavior. Caffeine's long half-life ensures you stay this way as it takes its sweet time working its way out of your body. High-EQ individuals know that caffeine is trouble, and they don't let it get the better of them.

Inc.com: 5 Aspects of Emotional Intelligence Required for Effective Leadership

16. You get enough sleep
It's difficult to overstate the importance of sleep to increasing your emotional intelligence and managing your stress levels. When you sleep, your brain literally recharges, shuffling through the day's memories and storing or discarding them (which causes dreams) so that you wake up alert and clearheaded. High-EQ individuals know that their self-control, attention, and memory are all reduced when they don't get enough–or the right kind–of sleep. So, they make sleep a top priority.

17. You stop negative self-talk in its tracks
The more you ruminate on negative thoughts, the more power you give them. Most of our negative thoughts are just that–thoughts, not facts. When it feels like something always or never happens, this is just your brain's natural tendency to perceive threats (inflating the frequency or severity of an event). Emotionally intelligent people separate their thoughts from the facts in order to escape the cycle of negativity and move toward a positive, new outlook.

18. You won't let anyone limit your joy
When your sense of pleasure and satisfaction are derived from the opinions of other people, you are no longer the master of your own happiness. When emotionally intelligent people feel good about something they've done, they won't let anyone's opinions or snide remarks take that away from them. While it's impossible to turn off your reactions to what others think, you don't have to compare yourself to others, and you can always take people's opinions with a grain of salt. That way, no matter what other people are thinking or doing, your self-worth comes from within.

What Your Resume Should Look Like in 2017

​Resume trends change quickly. From head shots to QR codes to company logos, it's hard to tell which extras will get your application noticed, and which will get you tossed out of the running.

Some things never go out style, though: When it comes to packaging your work experience, crisp writing and brevity still reign supreme. Add a clean, modern design and some descriptive storytelling, and you're well on your way to landing at least an interview — if not a whole new gig.

While the job market is expected to keep booming in 2017, competition will be stiff. As you shop the job market, make your resume stand out by using the tips (and the accompanying downloadable template) below.

1. Pay Attention to Format

Design matters. What you want is a balance — a smooth, clear look that's got just enough panache to stand out. Adding a small pop of color is an easy way to spice things up without jarring the reader, says Dana Leavy-Detrick, owner of Brooklyn Resume Studio. Also, put some thought into the font you choose. Times New Roman is dated and boring, she says, but "a clean, sleek font gives a more tightened-up presentation."

2. Make the Top Count

"The top one-third of your resume is what a recruiter or hiring manager scans to determine if they will read the rest … and they only give it three seconds," says career coach Jennifer Braganza. Make yours an attention grabber: Point the reader to places where you have samples of your work product — LinkedIn, a personal website — and add your phone and email address. Bonus tip: If you're still using a Hotmail or Yahoo account, now's the time to get a Gmail address — or, if applicable, an email tied to your website. "Having a Yahoo, AOL, or education-based email address makes you look like you're living in the past," says Christy Hopkins, human resources consultant at Fit Small Business.

3. Promote Your Brand

If you've still got an objective section underneath your header, dump it. You want to show what you can do for an employer, not what they can do for you, says Sam Nolan, a professional resume writer and the blogger behind the career advice column "Dear Sam."

"A qualification summary should take up the most valuable real estate on your resume," Nolan says. "The point is to highlight what you can't afford a potential employer to miss … It's a high-level overview of your candidacy."

This should also parallel the "Summary" section on your LinkedIn page, which serves as a virtual resume, says professional resume writer Laurie J. James. In both places, you'll want language that calls out some of the achievements and attributes that make you most valuable to an employer.

4. Emphasize Key Skills

Also near the top, catch the hiring manager's attention by emphasizing your skill set. Doing so cements the value you can bring to the role, as opposed to what you're looking for in a job, Leavy-Detrick says.

As you eye different postings, rework this section to emphasize the skills that make the most sense for each (rather than using the same boilerplate language for every job). Applicant tracking systems, or the software used to scan resumes, look for relevant keywords to move a candidate forward. The trick to making it in the "yes" pile, Nolan says, is to identify phrases from the job posting and mirror them on your resume.

Also note: No bot, nor human, is looking specifically for soft skills, James points out. So delete overused phrases like "quick learner," "hard worker," and "great attitude," and sub in a list of hard skills. Distinguishable tech and social media knowledge is particularly relevant in today's job market, she says. (And no, the Microsoft Office suite doesn't count.)

5. Highlight Performance

Don't make hiring managers hunt for your achievements, says executive resume writer Laura Smith-Proulx. Instead, pull out a standalone summary of what you've accomplished. This is another place where you want to tailor the mix of awards and benchmarks to a job you're applying for. If you were promoted, why? If you saved your department money, how much? Did you successfully lead a high-stakes project? How?

If you're having trouble populating this section, Smith-Proulx suggests looking to past performance reviews for ideas. What have your bosses and coworkers said that you do better than anyone else? Or, as Smith-Proulx puts it, "What is your superpower?" Differentiate this section from the summary at the top by focusing on quantifiable evidence. Think dollar signs and percentage points.

6. Show Key Work Metrics

When you get to your work experience, don't just list titles and dates. Use a few lines of text to weave a story for hiring managers. When did you change industries? Why were you promoted? Where do you aim to go next?

Then, use bullet points to back your claims with relevant facts and figures. "The only way to make yourself look unique is to dig into what you did beyond the expected," Nolan says. Statistics are an easy way to prove you did more than the job description demanded.

7. Control Your Timeline

Your resume is a selection of your most relevant work history. If you're anything beyond an entry-level employee, your internships and other early jobs are taking up valuable space, Smith-Proulx says.

Omit experience that dates back further than 10 years unless it's essential to your narrative — say, an internship with Jeff Bezos that changed your career trajectory. You can also leave out graduation dates. No sense giving an ageist hiring manager an excuse to pass you over because you're too young — or too old.

Friday, 11 August 2017

蘇民峰「秋後」算帳 料股市回落

蘇民峰「秋後」算帳 料股市回落
籲投資者心水價位 減持沽貨

每年年初,堪輿學家蘇民峰都會預測來年的股市、樓市走勢,今年雞年之始,他預測今年股市將是先升後跌,立秋後的8月8日將會出現高位,但他預料今年或將延後至10月7日或11月7日(立冬),之後股市會向下走,直至明年中再轉好。

來到一年之中,《iMoney》找他來個「秋前算帳」,並分享他下半年的新部署。

他說投資買賣也講求心態,「唔好貪,賺咗就算,可能賣咗嗰啲仲升多少少,但係你永遠唔知邊個係頂,邊個低位,賺咗就去玩去旅行。」

「半年應該個個都笑口常開啦!」蘇民峰年初預測股市將會先升後跌,趁春季市場氣氛淡靜入市,至立秋前後出現的高位等收成。近幾個星期股市非常活躍,恒生指數由年初至今升了25%,還有得升嗎?

指10或11月 有機會向下走

除了堪輿學家的身份外,蘇民峰同樣是資深投資者,根據他年初預測,今年的高位在8月8日或11月7日前後出現,又以後者的機會較大。來到一年之中,蘇民峰進一步解釋,由於今年為先升後跌市,所以以立秋為中界的話,高位有機會在8月8日出現,但觀乎2007年情況,同樣是先升後跌市,該年股市升至10月、11月始回落,「有時踏正,但今年我覺得有機會不在8月8日,有機會是10月7日或11月7日。」所以在這段時間,他建議投資者在心水的價位沽貨離場,他也正將手上股票逐步減持。

近年他的投資態度轉趨保守,如果有投資者想短炒獲利的話,他似乎不太建議,「我買中銀香港(02388)的平均價是20元,在39.05元沽出,我唔係賺幾蚊的人,所以唔會在而家入貨,而家係排隊等沽貨。」他說自己的沽貨底綫是賺15%以上,賺得30%、40%才會真正考慮沽售。

蘇民峰手頭上有9隻股票,現已沽出20%,其中佔投資組合三分之一的美麗華(00071)、領展(00823)一直是他的心頭好,不會全數沽售,沽清其他股票後,將等到明年低位再入貨,「今年跌咗之後,有機會明年秋天先升得番。」

按五行預測板塊 料明年旺木

揀股方面,蘇民峰一向按五行預測相關板塊,在年初買入最旺板塊的股票,今年最旺的行業屬水和金,他便購入中銀香港、中國銀行(03988)等相關屬水的銀行股和保險股,保險股現已全數沽出,中銀香港已沽出三分之二,現正等待中國銀行的高位。

有留意蘇民峰的人,相信一定聽過他最常說的「人算不如天算」。要數今年升得最矚目的股票一定是騰訊(00700),科網股屬火,去年排名第4,蘇民峰直言因此「無睇過科技股」,亦沒有計算到科網股會上升,「我覺得(騰訊)係夾硬炒起的,因為要炒起個指數,十蚊十蚊咁升,炒完騰訊就炒港交所(00388),其實而家唔值咁多錢。」

蘇民峰說股市每兩年有一個循環,屬水屬金的股票在去年和今年最旺,明年將轉至屬木的行業,例如是紙張、時裝、木材、布料等,而相關股票在大市向上之下,今年上半年已悄悄起動。

蘇民峰以玖龍紙業(02689)和理文造紙(02314)為例,「紙張是必需品,不停都會有需求,但唔好諗印刷,禮盒、包裝永遠都有需要存在,紙巾都升,係人都要抹鼻涕啦!」

(原文刊於第511期《iMoney》)

撰文:
馮樂琳
麥浚豪
蘇民峰每年按自己預測的大勢,部署全年投資策略,至於應購買哪隻股票、何時為最高位、最低位、何時是入市最佳時機,他都是睇市行事。(梁健騰攝)
蘇民峰說股市每兩年有一個循環,屬水屬金的股票在去年和今年最旺,明年將轉至屬木的行業如紙張。(梁健騰攝)
蘇民峰曾在電視節目說不敢隨便到不同餐廳食飯,怕食客擁上要求睇相。(梁健騰攝)

current status concern action

上周,WhatsApp和討論區瘋傳,科學館有小童在「小小工程師」展覽活動中,戴過館內提供的安全頭盔後,發現有頭蝨,全家人要焗頭蝨外,兩個孩子更要剃光頭,故懷疑當天有不同人共用頭盔所致,不少家長知悉後,都感震驚和擔心。這些網上傳言經常發生,且無法確實,機構應如何應對?以此事為例,若抱持「傳言經常發生㗎啦,邊澄清得咁多?﹗」或「都未知係咪關自己事,等查清楚先」之想法及態度,咁就即時關公埋身喇!無論頭蝨是否因科學館頭盔所致,但家長關注及恐慌已出現,就應及早回應。

現時公眾有高度智慧和批判性,故企業、機構、公眾人物的回應絕對不能虛無縹緲。公眾想知道的,就是:一、你知道發生緊咩事嗎?二、你有否「緊」我們所「緊」?三、你做了或打算做甚麼?面對公眾極度關注的情緒,回應必須提及三個重點,簡稱CCA:一、Current Status:講解現時情況怎樣,即表達「知道發生緊咩事」;二、Concern:表達關心和或關注,即「你們緊張的俱我們所緊」;三、Action:交代已做或將有甚麼行動,即「已經或將會處理,請放心」。

康文署今次抵讚,署長李美嫦極速現身處理,筆者試以CCA框架分析其回應,且看:一、Current Status:講出留意到網上傳言,說明傳言未能證實,亦無正式收到家長投訴。二、Concern:表示明白家長關注科學館設施衞生問題,署方亦關注此事;三、Action:交代署方每日都有進行清潔,而傳言出現後更會每天安排在「小小工程師」展覽區加設暫停時段作「加強清潔」,並已停止提供頭盔和共用背心給小孩。回應一出,迅速釋除公眾疑慮,網上傳閱和討論「科學館有頭蝨」的信息明顯減少。政府部門和官員竟可快而準地向公眾作出回應,實屬少見。

香港早幾年被一股黑氣籠罩,搞到個個「磁場」大亂,官員面對公眾開口夾着脷有之、話不到題有之、眼定定口啞啞有之,無論邊款都有「辣㷫」公眾之效。喜見黑氣已過,希望社會慢慢調息,政府官員可發揮應有水準。

Tuesday, 8 August 2017

In Just 7 Seconds, You Can Sell Your Product, Your Company, Your Cause--or Yourself

Let's pretend, for a moment, that this whole Twitter thing never happened. And while I'm at it, I'm going to vaporize Facebook posts, Instagram, and even Snapchat.

My reason for annihilating social media is not that I think it's inherently flawed. It's just that the instant convenience of these tools has made many of us forget how to effectively tell our story. Yes, social media is appealing, but most of what we experience is like cotton candy: It's sweet, but it doesn't stick (except to your fingers).

That's why if you want to not only get someone's attention but also convince that person to buy something, you can't just bitmoji your way to persuasion. You have to make a case that's moving and memorable.

To help you do so, I'd like to reboot a concept that's been around for a long time: the elevator pitch. You're familiar with the term, I'm sure, which Business Dictionary defines as a "very concise presentation of an idea covering all of its critical aspects, and delivered within a few seconds (the approximate duration of an elevator ride)."

I know what you're thinking: "Yawn!" And it's true that the term "elevator pitch" can bring up a mental image of having to talk to an old guy in an expensive suit (who could be your CEO, but still).

But the concept of the "elevator pitch" is still sound: By reducing what you have to say to its very essence, you can ensure that your recipients will not only understand what you have to say, but will also buy into your idea.

In the movie business, it's known as a high concept or "logline." And the late great Blake Snyder, author of Save the Cat! The Last Book on Screenwriting You'll Ever Need, wrote about why the high concept is so important in movies: "If what the movie is about isn't clear from the poster and the title, what are you going to say to describe it? If you can't tell me about the movie in one quick line, well, buddy, I'm on to something else. Until you have your pitch, and it grabs me, don't bother with the story."

As Mr. Snyder wrote, a high concept "is like the cover of a book--a good one makes you want to open it, right now, to find out what's inside."

OK, OK, you're convinced, but you might ask: How do you apply high concept to your own communication? It's really simple--so simple, in fact, that I can sum it up in three steps:

1. Decide on the desired outcome of your communication.

  • "I want to inform our customers about our new return policy."
  • "I'd like to get funding approval for this project."
  • "I want customers to call us about this new addition to our product line."

2. Once you know the outcome you want to achieve, link it to the audience's need. Using the examples above, you could say:

  • "Customers told us our old return policy was confusing and felt unfair."

  • "This project will help my boss achieve an objective on his performance management plan (and help the company)."
  • "Our new product will cut the customer's energy costs."

3. Create a message concept--in 10 to 25 words--that meets the audience's need while achieving your objective.

  • "How our new return policy will make your life easier."
  • "Proposed project supports important objectives."
  • "Cut your energy costs by 14 percent just by using our product."

Notice that the message concept tells your audience what is in it for them--quickly. Don't expect audience members to extrapolate the meaning, winnow it down, or read it twice. They need to know immediately what your communication is about and will make an instant decision about whether to pay attention or whether to tune out.

The high concept is this: Say it quickly, simply and so that the audience members know what's in it for them. Do so, and your communication will catch the audience's attention every time.

19 Reasons Why You're Stuck and How to Get Unstuck

Change is difficult for most people. Left to our own devices, most of us would rather carry on as we are. But if you're holding yourself back from your potential, or if you feel stuck where you are, life is telling you it's time to make a change. Often it's the most brightest, talented people who need this message the most.

Here are nineteen ways you may be holding yourself back, with solutions for the first steps to take in getting unstuck:

1. You never have enough. If you look at what you have with a sense of longing for more, nothing will ever be enough. But if you look at what you have with a sense of gratitude, you will always feel you have more than you need.

2. You experience limitations. Limitations exist only in your mind. If you use your imagination and exercise your determination, the possibilities become limitless.

3. You lack confidence. We all have a voice of self-doubt, and if you listen to it you will always lack confidence. To gain in confidence, tune out that inner voice and find a new skill to master.

4. You feel you've lost control. Passivity is a terrible enemy. If you aren't running your life, life can run you over. Start today to take active charge in one area and expand it from there.

5. You ignore problems. Ignoring a problem doesn't make it go away. Instead of putting your energy into dealing with the fallout from your problems, use it to face what's in front of you and work toward finding real solutions.

6. You stop making plans. An idea without a plan is just a dream. Find enough faith in yourself to start setting goals and working toward setting those ideas into motion.

7. You don't take action. Knowing what to do isn't enough. To get unstuck, you have to take action. Set small, manageable goals every day and start building on those baby steps.

8. You don't believe in yourself. The worst form of undermining is the kind you do to yourself. Tune it out and start giving yourself positive messages--and surround yourself with others who believe in you.

9. You have negative thoughts. It's hard, maybe even impossible, to get positive results from negative thinking, which makes negativity incredibly damaging. When you catch your thoughts turning toward negativity, stop yourself at that moment and spend some time counteracting the negative.

10. You keep doing what you've always done. If you're not getting good results but don't change you're the way you do things, it's going to be more of the same. Find the weakest point in your processes and start making changes there.


11. You stop trying. Running out the clock is a terrible approach. Wherever you are, whatever's gone wrong, whatever your ideas are, you deserve to be heard. Remind yourself daily that you deserve your best chance at bringing your plans to fruition, and start with small goals.

12. You blame a lack of resources. Even if you don't have everything need, teach yourself to do what you can with what you have instead of spinning your wheels. You'll be surprised at how much you're able to accomplish.

13. You don't take responsibility. When you don't hold yourself accountable, you are basically saying you cannot count on yourself. Remind yourself daily that you're responsible for , and make sure that principle is reflected in your words and actions.

14. You're not present. It's been said that 80 percent of success is showing up. Commit to be where you're needed in body, mind and spirit.

15. You fear failure. Don't let yourself be paralyzed by fear. Remember that if you give it your best shot and fail, you'll have learned something valuable that prepares you for whatever will come next. If you let fear persuade you to not even try, you'll be left with nothing but regret.

16. You're your own worst enemy. You wouldn't (or shouldn't) allow a friend or family member to belittle your achievements or abilities--so don't accept it from yourself.

17. You lack courage. Too often we think of courage as the absence of fear. Courageous people experience just like the rest of us--but they overcome it because their commitment is bigger.

18. You're waiting for a starting bell. You don't need anyone's permission, and a perfect time will never come. Start where you are, use what you have and do what you can to get moving.

19. You compare yourself to others. Unless you know their heart and mind and circumstances as well as your own--which you can't--it's a waste of time. Compare yourself to where you started to get a sense of how far you've come, or to where you're headed to check your direction. Leave others out of it.

Thursday, 3 August 2017

6個職場老手的面試陷阱

即使你的工作經驗、學歷和技能均無可挑剔,履歷表上一些未及盡善盡美的小細節,都會讓HR對你的印象分大減,使你的心血付諸流水。


1. 列出推薦人

如果招聘廣告中沒有要求提供推薦人,其實寫上去對你的履歷表也沒有多少好處;若然要求提供,也應另紙書寫。不要再寫「References Available Upon Request」了,因為即使你沒有寫也要這樣做的。節省一些空簡,讓履歷表看起來簡潔點吧。


2. 使用完整句子

HR每天收到幾百份履歷,不會有心機閱讀大段文字。應好好整理自己的工作經驗、學歷和技能,清晰的點列出來,並切忌超過兩頁紙。

NG
In this role I assisted customers with house rental procedures and sold "add ons" to house rental contracts. I also marketed company's services to repair household appliances.


OK
● Assisted customers with house rental procedures
● Sold "add ons" to house rental contracts
● Marketed company's services to repair household appliances

 

3. 缺乏數據支持的個人成就

云云字海中,數字在履歷表上是最吸睛的。若你擅長銷售,HR最想知道的不是你每天的職務,而是你實際為前僱主增加了多少營業額。你亦可寫上自己是如何達到這些成績,使其看起來更具說服力。

NG
Handled financial transactions and maintained consumer relations.


OK
Contributed to an 18% sales increase in 2014 by cross-selling investment and insurance products.

 

4. 串錯字及錯文法

千提萬提,串錯一個字已足以讓HR把你的履歷表丟進垃圾桶。很多網站可免費檢查文件的串字與文法,或讓朋友幫你看一次,總之千萬、千萬要確定沒有錯處才寄出去。


5. 不專業的電郵地址

除非你應徵的是娛樂產業的職位,請使用一個正正經經、用自己名字的電郵地址吧。

NG
ismokeweed@hotmail.com / cindytse@hellokitty.com

 

6. 提及無關的私人事項

履歷表上除了與專業相關的事項外,一切如出生日期、婚姻狀況、個人嗜好、考到演奏級鋼琴等資料也不應出現,除非你的興趣與應徵的工作有關。如想提及工作以外的成就,可選擇寫參與義工的經驗。

NG
Hobbies: gardening, cooking, video games


OK
VOLUNTEER ACTIVITIES:
Society for the Prevention of Cruelty to Animals (Hong Kong)
● Vice Chairman for Public Relations   2014 - Present




https://hk.jobsdb.com/en-hk/articles/6個職場老手的面試陷阱?utm_campaign=c%3Aicbb_enewsc_1707b%3A20170801&utm_source=edm&utm_medium=email&utm_content=link3_jobinterview

Tuesday, 18 July 2017

7 Myths About Emotions That Will Prevent You From Being Mentally Strong

Even though emotions influence how you perceive events and how you make decisions, most people spend very little time talking about their feelings.

To avoid the awkwardness of saying, "I feel sad," many people are more likely to say things like, "I had a lump in my throat," or "I have butterflies in my stomach," to describe their emotional state.

Unfortunately, many children aren't getting educated about feelings either. They're expected to learn socially acceptable ways to deal with their emotions through observation. But the truth is, many adults aren't role modeling healthy coping skills.

Our willingness to talk about and share feelings is highly dependent upon our culture. Your age, religion, ethnic background, and even the language you speak influence how you interpret emotions.

In fact, scientists from around the world can't even agree on how many emotions exist. Popular Science recently shared 21 emotions from around the world that have no English equivalents.

It's no surprise there's so much confusion about emotions and how we should or shouldn't express our feelings. As a psychotherapist, I've seen many relationship issues, mental health problems, physical health problems, and professional issues stem from confusion about emotions.

Here are some of the biggest myths about emotions debunked:

1. "I can't control my emotions."

When it comes to your emotions, you don't have to be a passive victim. Yet many people think they're stuck in whatever emotional state they happen to be in right now with no control over anything.

If you wake up on the wrong side of the bed, you can take steps to feel better. If you're angry, you can calm your mind and your body. If you want to change the way you feel, change the way you think and change the way you behave.

2. "I should feel differently."

Even though you do have some control over your emotions, your feelings aren't wrong. But people often say things like, "I know I shouldn't be so upset over something so little," or, "I really should be happier than I am."

Rather than waste energy beating yourself up over how you feel, accept that you feel that particular emotion right now and recognize that you have choices in how you react to that emotion.

3. "Venting will help me feel better."

Venting about your bad day or your mean boss won't make you feel better. In fact, research shows the opposite is true.

Talking about all the things that contribute to your emotional state adds fuel to the fire. So don't call your friends to complain and stop telling kids to get their feelings out by punching pillows. Acknowledge your emotions, label your feelings, and move on if you want to feel better.

4. "Controlling my emotions means behaving like a robot."

Regulating your emotions isn't the same as suppressing them. You're capable of experiencing a wide range of emotions, but you don't have to be controlled by them.

Emotion regulation is a skill that can help you build mental strength. The more you learn about how to cope with your feelings in a healthy way, the better equipped you'll be to heal from emotional pain, turn your feelings into productive action, and make the best choices for yourself.

5. Other people have the power to make me feel certain emotions.

Your boss can't make you mad and your mother-in-law can't make you feel insecure. No one can make you feel anything.

Clearly, others can influence your feelings. But they can't control them. It's up to you to be in charge of the way you think, feel, and behave.

6. I can't handle uncomfortable emotions.

Doubting your ability to deal with uncomfortable emotions, like anxiety or sadness, can lead to avoidance. And the more you avoid discomfort, the less confidence you'll have in your ability to deal with hardship.

Although some emotions are uncomfortable, they're tolerable. Allowing yourself to experience those emotions can be part of healing and they can be the key to creating the best life for yourself. So give a speech even though you're nervous, speak up when you're afraid, and say good-bye to someone even when you feel sad.

7. Showing emotion is a sign of weakness.

While it's healthy to be able to behave professionally even when you're not feeling at the top of your game, letting your guard down isn't a sign of weakness. In fact, being aware of your emotions and making a conscious decision to share those emotions with others--when it's socially appropriate to do so--can be a sign of strength.

Expressing emotion also signifies a certain level of trust in a relationship. Telling someone you feel angry or sad shows that you are willing to be vulnerable.

Develop Emotional Awareness

Once you understand the truth about emotions, you can begin practicing the skills that will help you recognize, tolerate and regulate your emotions. Increased emotional self-awareness is key to becoming mentally stronger and achieving success in your personal and professional life.

N AV I G AT I N G D I F F I C U LT C O N V E R S AT I O N S

Saturday, 15 July 2017

Tuesday, 11 July 2017

​ 老外不再憂中國

2017年7月11日 星期二
​​
老外不再憂中國

過往數年,老外一直憂中國銀行壞帳、地產爆煲,但憂了N年,仍未見爆。結果昨日UBS行政總裁Sergio Ermotti向CNBC表示,投資者不再憂中國。

CNBC的原文報道是:

Compared to a year ago, investors are now more willing to overlook China's economic slowdown, realizing that current cyclical bumps will not derail the country's prospects, UBS CEO Sergio Ermotti told CNBC.

外資料重估中國投資機會

Sergio Ermotti是UBS的CEO,不是分析家,以他的來頭而言,這個說法,應有大分量。估計在未來數月中,會有愈來愈多這類對中國經濟前景樂觀(或不再太擔憂)的言論浮現,這對資金流入A股、中國債有助。

老外要投資在他們國家之外,先要看有無大行擔旗仔,鼓勵去投資。例如1993年中國讓國內股票以H股形式上市,當時便有摩笛追魂,老外對中國股票如醉如癡。1993年有港基金經理去美國訪友,BBQ期間,美國基金經理就問港股,亦接受佐丹奴(00709)PE 50倍都OK,話中國人多喎,又以為中華汽車(00026),即China Motor Bus就是有巴士在中華大地上行走。他們這些理由都無錯。中國確人多,但不代表他們都是你的客,中華汽車確在中華大地上行走,因為香港是中華大地一部分,所以不要低估大行的魔力。平庸的基金經理最驚是人買咗,賺咗,而你無買,不知怎向投資者交代。故只要大行肯齊齊唱好,老外資金總會來。如果再現老外在BBQ上也談港股、A股時,港股、A股會升至何水平?都不用太多估了。

會有甚麼因素讓老外投資者不太憂中國經濟面時,而仍不肯來投資A股、港股。

Ermotti講:

Even as concerns about a slowdown in the world's second largest economy start to settle, investors are still kept on edge by heightened geopolitical tensions at a time when market valuations are high, according to Ermotti.

"The geopolitical front is quite worrying in respect to what's going on almost every day. Investors are really fundamentally touched by all those dynamics and they need to see a very prolonged and stable pattern going forward," he said.

大家看原文,自己諗,東北亞的地緣政治是個決定性因素。如果有日特朗普與金正恩同枱吃飯,你估A股和港股會點癲呢?不用估啦,特金飯會;梗係特別甘啦!

中國經濟潛力無可估量

發完「特金夢」,回到現實有五件事值得投資者留意:

(1)騰訊(00700)將「王者榮耀」遊戲推往歐美,北京一定不反對,亦不會要求照顧學生哥打機時間。如有成,將是中國軟實力食入世界;

(2)騰訊的WeChat會打去歐洲。如有成,又可以食入歐(美?)的支付服務;

如騰訊以上兩者有成,則騰訊將被視為隻環球科技股,而不是中國科技股。你道騰訊應值幾多?應值三百啩--美元計!仲平過蘋果噃!

(3)阿里巴巴的無人超級市場前日開業,詳細的我不講了,大家看其他報道。關鍵是,嗱,當日因反對同股不同權,而反對阿里巴巴來港上市的決策者,可有反省,你們當時的錯誤決定(無理由唔知錯啩),害到港股民賺少幾多?有阿里巴巴來,成交每日多啲,港交所(00388)都應上250/300元吧!

(4)中國在南海的可燃冰氣生產,於7月9日停工,已連續生產了60天,達到了計劃中的生產日數和氣量。跟着大家就要看看這個初產的檢討報告,如果再來多些廣泛試產,估計到2020年,就可能有規模性商業生產,而不用等到原計劃中的2030年才會商業性生產了。這對中國的能源自主,節省外滙(今時要向美國、俄羅斯和哈薩克斯坦大量購氣)。這對環球能源格局有大影響,阿爺會將這個開採權(發達權)交與何企業?中石油(00857)、昆侖能源(00135)、中海油(00883)、中石化(00386),還是另成立公司?估中有大獎。

大家幾可肯定,美國軍艦、潛艇、飛機,一定會日後頻頻入侵南沙、西沙;

(5)2017年6月份中國全國居民消費價格同比(與去年同期比)上漲1.5%,(與上月比)環比則下降0.2%,通脹不漲,利息難漲。但國內資金面又會否鬆了?明天談。

撰文 石鏡泉 經濟日報副社長兼研究部主管
欄名 政法醫經與投資
內地通脹壓力溫和,有助利率維持低水平,低利率對經濟及民生均有正面影響。 內地通脹壓力溫和,有助利率維持低水平,低利率對經濟及民生均有正面影響。

Saturday, 8 July 2017

5 Ways to Rewire Your Brain to Be Positive

Whether you realize it or not, the negative experiences you have lived through often influence your decisions. Your brain learns from difficult situations and painful memories, and these experiences get sealed into your brain.

Your brain naturally wants to do whatever it can to protect you by avoiding a recurrence of the negative experience. However, continually focusing on the negative can hinder our ability to find the positive and live a happy life.

Success is based on recognizing and going after opportunities as they present themselves -- and that often requires having the inner fortitude to take a chance and navigate difficult waters. The more you exude positivity, the better your chances of finding lasting success and happiness. All it takes is a little training and focus, and you can rewire your brain toward the positive.

Related: 11 Habits of Truly Happy People 

1. Release your inner negativity.

If you allow yourself to dwell on the negative, then habitual skepticism will run your life and influence your decisions. You are effectively resigning yourself to a cycle of hesitation and distrust. It is hard, if not impossible, to build success when you have resigned yourself to negativity.

The first step is to let your negativity go. It's time to focus on the affirmative. Take control of your mind and direct it toward the positive. You can start doing this by deliberately and frequently centering your thoughts on things that make you happy. Stop letting negatives limit your potential and drag you down.

Start consciously taking a different approach to your thinking. One simple tip is to spend a moment calming your mind when you are feeling frazzled, stressed or distracted. Slow things down. Take a few deep breaths and empty your mind of negative thoughts. Focus on filling your lungs with air. Now you are ready for a positive reboot.

2. Retrain your brain to flip negatives into positives.

Even after years of subconsciously focusing on the negative, it is possible to retrain your brain to perceive and focus on the positive. The idea is to recognize and center your thoughts on the silver linings that are embedded in any negative situation.

The first step is to become aware of your thinking patterns. Start paying more attention to the flow of your thoughts. Is your brain preoccupied by constantly focusing on negative outcomes? Are you stuck in a loop of cynical thinking? Recognize that negative thinking isn't going to support you in creating long-term success. You need a balanced mind as you decide on which opportunities are the best to take.

The next step is to retrain your brain to see positive patterns. Instead of scrutinizing a situation to spot the negatives, we need to teach our brains to redirect our thoughts and scan for the positives.

One simple way to begin doing this is to scan for three daily positive things. Every day, make a list of three good things that happened to you and reflect on what caused them to happen. Focus on the little wins you have each day and use those to empower and motivate yourself.

Related: 5 Habits of the Wealthy That Helped Them Get Rich

3. Learn the art of pivoting from negative thoughts.

Once you recognize that you are caught in a continuous loop of negative reoccurring thoughts, it's time to break free by pivoting.

Ask yourself what the opposite of the negative thought is. If you were to turn 180 degrees away from this antagonistic thinking, where would you find yourself? Focus on thinking about something from a positive perspective. Practice visualizing a more positive outcome. Then think about the steps you need to take to make that happen.

If you tend to be anxious or apprehensive, pay attention to when you are feeling that way. What causes those emotions? When you feel yourself slipping into a negative cycle of anxiety or worry, remind yourself that these negative thoughts are holding you back from making positive choices in your life. Consider how you can reframe your thoughts into a more positive perspective. Find a confident and assertive alternative to a negative impulse.

Recognize that your mind will want to slip back into old patterns, and remind yourself that you're reconditioning yourself to have positive thoughts and take positive actions. Once you develop the habit of pivoting toward the positive, your brain will become predisposed to doing so.

4. Create a cycle of joy by paying it forward.

When we are nice to others -- when we engage in acts of kindness and make others feel good -- we boost our own happiness. Even small acts that make others smile can bring us joy. Doing something nice is also a powerful way to halt a negativity loop.

For instance, you may be feeling anxious about an upcoming meeting or stressed about a recent interaction with a friend or colleague, and your usual pattern of thinking is to worry about it. Instead of fretting, try doing something compassionate for another person.

You'll find that taking a moment to do a small favor, buy someone a cup of coffee or help a stranger out can give you a little boost. It's like an instant shot of happiness. Use those positive feelings to channel your thinking into a positive pattern.

Related: Habits of the World's Wealthiest People (Infographic)

5. Bring positivity into the present moment.

To truly reprogram your mind to be more positive, you have to bring positivity into your everyday life. You have to focus on having a positive outlook in your present moment.

Not tomorrow. Not next week. Right now. You can do this through the practice of mindfulness, which is being aware of your thoughts and feelings in the present moment. It's about recognizing your emotions, what your body is sensing and what you are thinking about, and allowing these sensations to occur without judging them.

You can then harness this awareness to redirect your thoughts. Once you get into the habit of mindfulness, you are no longer allowing your subconscious mind to drive your decisions. You are teaching your brain to sense when you are slipping into negativity and take action toward the positive. It allows you to focus your thoughts and attention toward a more balanced and positive approach.

To help redirect your thoughts, try writing down a list of questions you can ask yourself to bring positivity into your present moment. Here are some examples:

  • What can I feel grateful about right now?
  • What can I do right now that is fun or gives me joy?
  • How can I demonstrate love or gratitude right now?
  • What is something I can do to surprise someone or give someone else happiness right now?

As you get into the habit of continually checking in with yourself and directing your thoughts toward the positive, it will eventually become second nature.





5 Ways to Rewire Your Brain to Be Positive

From Advise, a Flipboard magazine by Mark Deem

How to train yourself to be happier. Whether you realize it or not, the negative experiences you have lived through often influence your decisions. Your…

Read it on Flipboard

Read it on entrepreneur.com


Friday, 7 July 2017

How to Create a Stellar Social Media Marketing Plan for Under $100

I've heard of companies that spend millions on marketing and others who spend zero (we skew toward the zero side at Buffer).

Regardless of how much you spend, you aim to spend it well. That's why a hypothetical situation like -- what would you do with $100 to spend on social media marketing? -- can be an extremely valuable exercise.

Related: 17 Ways to Get More Views, Engagement and Shares on Your Facebook Videos

I have some ideas on what I'd do with the $100, ways to wring the most value out of every penny. 

The average social media budget

Before we get into some answers and ideas, I thought it'd be interesting to see just how much social media takes up in an average marketing budget.

The answer: The industry average settles between $200 to $350 per day.

This average comes from an analysis by The Content Factory, looking at the cost to outsource social media marketing services. They found that $4,000-$7,000 per month was the industry average, which works out to the above per-day costs.

As a percentage of the total marketing budget, The CMO Survey found that social media spending is at 11.7 percent in 2016 -- a three-time increase since 2009.

How does this compare to yours? Is your budget higher or lower?

At Buffer, our marketing budget consists mainly of the tools we use. We have also recently started exploring Facebook Ads to increase our brand reach and social engagement.

Imagine: You have $100 to spend on social media.

Here're the three possible ways to spend your $100:

Plan A: The all-in-one social media budget

Plan B: Invest in education

Plan C: Advertising-focused

Let's dive in!

Plan A: The all-in-one social media budget

One of the first qualifications of spending $100 on social media is that the way you spend is likely to be quite unique: Everyone has their own specific niche and audience to serve, and most social media profiles are at varying degrees of completeness.

With this in mind, I've aimed to share some thoughts here that might fit the majority of profiles. Feel free to adjust as needed for your particular situation.

Graphics/photos/videos -- $40

With visual design carrying such a large emphasis on social media, it feels great to put your best foot forward on the visuals front.

This can mean:

We've written some fun tutorials on what to do with certain resources -- how to turn photos and graphics into ideal social media images. It's possible that you'll be able to create these images for free with the great, free tools out there. Two of our favorites are Unsplash for free high-resolution photos and Canva for quick graphic design.

If you choose to spend in this area, here's one direction that your money could go.

  • Animoto for simple video creation ($22/month) -- Quickly create short social videos with pre-built storyboards.
  • Add some funds to Creative Market or IconFinder or The Noun Project ($18) -- Each of these sites is a digital marketplace for designers to sell the cool things they make such as icons, website themes, templates, photos, graphics and tons more.

Advertising -- $40

If you're just starting out and looking to grow your influence on social media, advertising can help build an initial audience. Even for established brands, it can be a great option.

Social media advertising is a huge topic with lots to consider. To help you get started, we have written guides on Facebook and Instagram advertising.

The takeaway: Test and see what works! Spend $5 per day on Facebook or Instagram ads for a little more exposure.

  • Facebook or Instagram ads ($40) -- Run an ad for several days to see if it's a channel worth investing more in.

A study by Nanigans, a Facebook marketing partner, found that while Instagram ads cost less for impressions and clicks, Facebook ads have higher click-through rate.

Social media management -- $10

Our top time-saving tip for social media managers is to manage your social media with a tool like Buffer. You can manage one social account per platform -- Twitter, Facebook, Instagram, LinkedIn and Google+ -- for free forever.

If you want to manage more accounts, the Awesome Plan is just $10/month. With Awesome, you can manage your brand's accounts plus keep your personal queues full, too.

Analytics -- $10

Your social media management tool likely has a good deal of analytics already built in. There are also many free social media analytics tools out there. To stay super lean, you could stick with these free options and move more of your money into design or advertising.

If you're up for spending a little to learn what's working on social, here're some great options:

  • Iconosquare for Instagram analytics and management ($9/month) -- Iconosquare provides some advanced Instagram analytics and management features, allowing you to understand and improve your Instagram marketing.
  • Chartbeat real-time analytics for your site ($10/month) -- Useful for seeing in real-time which visitors on your site have come from social media. Recommended for websites big enough to have multiple people visiting at once.

Audience research -- free

One of the key things we've learned about social media is that it's hugely helpful to listen to the people you're talking with online. What are their needs? Their problems? Their favorite things? A lot of this falls under the umbrella of audience research.

Many elements of audience research can be had for free. If you find one that works well for you, that could be the one worth spending a bit of your $100.

  • Followerwonk for Twitter research (free) -- Managed by Moz, this tool lets you dig into your Twitter audience: Who are your followers? Where are they located? When do they tweet? The basic version is free, or you can upgrade by snagging a Moz Pro subscription ($99/month).
  • Facebook Audience Insights (free) -- The robust audience creation tool from Facebook lets you create any sort of target demographic -- by region, by age and gender, by interest, by Page Likes and more -- and shows you the breakdown of the audience slice you've chosen.
  • Instagram Insights (free) -- The analytics in the Instagram app provides a wealth of information about your followers such as their demographics and the times and days when they are most active.
  • Typeform for surveys (free) -- Send out simple surveys with TypeForm to get to know your audience better. It works great to post these survey links to social.




How to Create a Stellar Social Media Marketing Plan for Under $100

From Marketing 101, a Flipboard magazine by Carol Johnsen

Here are some ways to get the most value out of every penny. How big is your social media budget? I've heard of companies that spend…

Read it on Flipboard

Read it on entrepreneur.com